
50% Faster Project Delivery. 0% Headcount Increase.
Agility increases marketers' speed and reduces waste. The Agile Marketing OS™ gives you everything you need to meet demands to "do more with less", overcome challenges of AI disruption, and whatever else comes your way.
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Worried Agile Won't Stick in Your Org?
You've got silos, stakeholders, and resistance. That's why our approach is flexible, marketing-specific, and backed by embedded coaches who guide real change – step by step.
Know Exactly What You’re Signing Up for
With transparent pricing and clear deliverables, you can explore our services with confidence, free from guesswork or hidden surprises. See the outcomes and associated activities for each of our pioneering products and services.
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The first step for all new clients, this 90-day sprint builds your prioritized backlog for achieving marketing agility.
It then begins deploying a bespoke combination of instructor-led workshops, AI-powered coaching, curated self-paced learning journeys, and expert consulting for maximum ROI.
After 90 days, you may continue working with your Sherpa(s) for additional "Done With You" phases, or transition to DIY.
Perfect If You Need to:
- Understand how work currently gets done on your marketing team(s), and where to focus your efforts
- Get a clear plan of action that you can work on with a partner or on your own
- Start quickly and demonstrate real ROI on your process improvement efforts
Some Typical Outcomes:
- 30-50% increase in time to market for campaigns and/or projects
- 15-20% improvement in employee engagement/happiness metrics
- 2-7 point increases across multiple dimensions of the Marketing Agility Assessment (taken at the beginning and end of the 90 day engagement)
- Increased confidence from stakeholders and senior leaders in marketing's capabilities
Includes:
- Assessment results and analysis across teams and stakeholders
- Complete, prioritized process improvement backlog
- 45 hours of Strategic Consulting, deployed against your most pressing issues and opportunities
- 15 hours of Custom Learning Design, across 50 micro-learnings and multiple self-paced workshops
- 24/7 access to SherpaBot, an AI-powered virtual coach
- Unlimited access to weekly instructor-led training sessions
- 24 hours of account management
Price: $22,500/month
Following the initial engagement, clients may elect to extend this "Done with you" style of support for 3, 6, 9, or 12 more months, or transition to a DIY model supported by our Edge platform. Both are explained on this page.
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These engagements provide you with continued access to a dedicated Sherpa who will guide you on your Agile journey. They will continue to provide a bespoke consulting, coaching, and training mix for your team(s) of up to 20 people, maximizing your monthly hours to tackle your current top priorities. As those evolve, so will your monthly activities.
Perfect If You Need to:
- Keep the momentum of your Agile marketing effort moving without using up internal capacity
- Maintain focus on process improvement for more than your initial 90-day engagement
Typical Outcomes (over a 9-12 month engagement):
- Continued increases in speed to market for campaigns and projects, up to 75%-100% in total
- 30-75% reduction in waste and rework as quarterly planning cycles are implemented
- Ongoing improvement in employee retention and satisfaction, including ease of recruitment
- Improved ability to focus on strategic priorities as low-value work is eliminated. One client documented $10M in savings in a 12 month period thanks to Agile marketing.
Includes:
- 15 hours/month of Strategic Consulting
- 5 hours/month of Custom Learning Design, across 50 micro-learnings and multiple self-paced workshops
- 1-4 multi-day, live instructor-led workshops, depending on the length of the engagement
- 24/7 access to SherpaBot, an AI-powered virtual coach
- Unlimited access to weekly instructor-led training sessions
- 8 hours/month of account management
Price: Starting at $23,160/month. Discounts available for 6+ month commitments.
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We recognize that not all marketing teams have the need or budget for high-touch consulting, so we've developed an online platform called The Edge.
We recommend starting with a 90-day consulting engagement, but if you're already mature in your Agile journey, have internal resources you can leverage for support, or just don't have the budget right now, The Edge is a great option.
It's also how we ensure that our consulting clients continue their climb successfully over the long term; it contains our decades of knowledge in an easy-to-consume mix of media, including a custom GPT called the SherpaBot. So even after your "Done With You" engagement is over, your climb carries on.
Perfect If You Need to:
- Maintain your agility over time
- Protect the investment you've made in your teams and their processes
- Avoid backsliding into old ways of working
- Effectively onboard new team members in the future
Includes:
- Full library of on-demand micro-learnings, organized into 4 role-based learning paths
- 2 hours per month of live coaching with a Sherpa, booked at your convenience
- Access to multiple self-paced certification workshops
- Bi-annual, semi-private certification workshops for Agile Marketing Fundamentals and Agile Marketing Leadership, only open to Edge clients
- 24/7 access to SherpaBot, an AI-powered virtual coach
- Access to weekly instructor-led training sessions
- Exclusive, industry-specific data from AgileSherpas’ State of Agile Marketing Report
Price: $16,000 per year for up to 20 team members
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Some marketing organizations know that they're ready for a full Agile transformation. In other words, they're ready to commit to installing the Agile Marketing Operating System in every team.
This is a big commitment, and we take it very seriously. So all OS installation clients begin with a 90-day engagement, just like all our private clients. If, after 90 days, both parties are still committed to continuing, we require a 12-month engagement.
Transformation is a journey, and we want to ensure we work with clients who are just as excited about taking it as we are. We take on a maximum of 2 transformation clients at a time, to ensure we can devote sufficient attention to these critical endeavors.
Contact a Sherpa to find out if openings are available.
Perfect If You Need to:
- Partner with the world's leader in the Agile marketing space
- Increase the legitimacy of your transformation effort with executives and individual contributors who may be skeptical about Agile's applicability in marketing
- Access expertise in marrying knowledge of common scaling frameworks, such as SAFe, with marketing experience. (AgileSherpas developed the Marketing with Agility competency in partnership with Scaled Agile in 2025)
- Extend capacity beyond internal resources who have been tasked with a transformation in addition to existing full time responsibilities
Outcomes:
- 45% of depts. who fully implement Agile say their adoption is successful, compared to only 13% of those who adopt partially
- When all teams are Agile, satisfaction with work management increases 22 percentage points
- In the same situation, optimism that the teams can take advantage of emerging opportunities goes up 21 points
- Outcomes that are common at the team level -- speed to market, waste reduction, alignment with the organization's goals etc. -- scale across all teams
Includes:
- Assessment results and analysis across all teams and stakeholders
- Complete prioritized implementation backlog across the marketing organization
- 5-45 hours of Strategic Consulting per month
- 5-20 hours of Custom Learning Design per month, across 50 micro-learnings and multiple self-paced workshops
- 2-12 Workshops per year, chosen by your Sherpa
- 24/7 access to SherpaBot, an AI-powered virtual coach
- Unlimited access to weekly instructor-led training sessions
- Account management
- All components are distributed across the teams, managed and overseen by your Sherpa team
Price range: $250K - $905K, depending on the organization's size
Not sure what's right for you? 👉 Talk to a Sherpa
Driving Operational Excellence for Marketers Everywhere
Since 2017 AgileSherpas has trained thousands of marketing professionals to improve their agility, efficiency, and effectiveness. We're proud to have driven millions in ROI for clients through process improvement. Here are just a few of these success stories.
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The Original Certification Programs in Agile Marketing
Designed and delivered by the pioneers of Agile marketing, these instructor-led programs set the global standard for Agile education in the marketing space.
Whether you're building foundational fluency or developing strategic leadership skills, our certifications combine Agile theory with practical application to help you achieve better results in any marketing role.
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Get a clear, jargon-free understanding of what Agile really means for marketers.
Perfect for beginners, this introductory course breaks down the basics so you can start speaking the language, spotting the benefits, and taking your first confident steps toward true agility. -
Join the first-ever instructor-led Agile Marketing certification program trusted by thousands of marketers.
Over eight live sessions, this flagship program blends interactive workshops, real-world case discussions, and expert coaching to equip you—and your team—to design effective workflows, prioritize with intent, and drive Agile practices with confidence and clarity.
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Lead with agility, influence with purpose, and unlock your team’s full potential.
Designed specifically for marketers in leadership roles, this instructor-led certification program helps you shift from managing tasks to guiding transformation, building the mindset, skills, and confidence to lead Agile teams in complex, fast-moving environments.

































Well structured, professional course and I feel confident applying new practices after completing it. Big shout out to our instructor who really customized the course to our organization, so we could see from start what to change, where to improve to be fully Agile. Team exercises and homework after each chapter were all beneficial and helped me understanding each topic better. Big thanks, it was a great experience.
I now feel like I have a good understanding of the concepts and how to put them into practice. The course content was engaging and informative. I'm excited to see the way my marketing team transformas as we move to Agile. Highly recommend!"
I recently had the opportunity to take the "Agile Marketing Fundamentals" course, and it was an incredibly valuable and enlightening experience. The course provided a comprehensive and practical guide to understanding and implementing agile marketing principles. One of the standout aspects of the course was the trainer's expertise and ability to convey complex concepts in a clear and concise manner. Her deep understanding of agile marketing and her ability to break down its fundamental principles made the learning process engaging and easy to follow. She provided real-world examples and case studies that helped solidify our understanding and showcased the effectiveness of agile marketing in action.
Our trainers were outstanding! Through this training I was able to learn more about Agile Coaching and Facilitating, grow personally and professionally, and simply have fun. They were able to create an environment where everyone could voice their thoughts/opinions and feel comfortable doing so. I am blown away by how the training felt like it flew by and I didn't want it to end.
It was a great experience. I knew almost nothing about the topic when I entered, but our coach was able to bring me along with more experienced participants in a way that we all got something out of it. I'm grateful for the experience and look forward to taking it forward!
The course was nicely articulated, the trainer very accommodative and extremely prepared, easy to follow thought the lessons on line and always eager to have us engaged. Not one single lesson was boring despite the use of Zoom, very interactive sessions, and nice group excises that made us learn and bond.
I've really appreciated the course and our trainer's leadership and support. She is competent and engaging and has been able to develop the right learning environment for our group.
It was an absolute pleasure for me to take this course. Our trainer did a great job leading the sessions, and each week was a fine balance of course material, peer exchange, and exercises. The course was engaging and, at times, inspiring. It was truly valuable for me beyond just the coursework.
In just 3 months, we are seeing a significant improvement in project duration and while our project volume is actually increasing across all of our Agile teams
This was a very thorough and well-taught class with great resources provided and conversations had. It also had a "discipline" side to it with the follow-up homework...which made you accountable and realize the investment and importance in this training. It made me realize what a big commitment this is to the company and my development.
AgileSherpas helped us build an Agile culture by giving us a strong sense of the lay of the land in terms of what Agile really means, how Agile teams behave and how we can evolve from we are to where we need to be.
Enrolling in the Agile Marketing Leadership course was a game-changer for me. The practical insights and actionable strategies I gained have transformed my leadership approach. Highly recommended!
First let me say our instructor was able to break down the obtuseness of Agile into understandable blocks of how to put together manageable marketing teams and integrate them into solving issues for diverse divisions of our company. She was skilled in offering solutions to issues that may cause road-blocks or painpoints. Her attitude was always over-the-top positive. I look forward to her insight as we continue our journey in our 90 day testing period.
As a Creative Manager, I have been intrigued by Agile for almost 10 years but didn't know where to start. In just 8 short weeks I have an excellent understanding of the principles and how to start to apply them. I only wish I would have done it sooner.
The program really delivered on the promise of orienting me to the fundamentals of agile, how to apply it in a real life team setting, and gave very practical, actionable steps to get started. The trainer was fantastic as our guide. Patient, knowledgeable, humorous, and practical, she really showed what's possible with agile, while also helping us to understand where some of the pitfalls could be. The team exercises were very useful throughout the course.
I couldn't recommend this course more highly to any other marketing leaders out there looking for a comprehensive course on agility. Less of an in-the-trenches look at Agile and Scrum; this course dug into the mindset of agility and how to effectively transform a Marketing team through mental models, leadership workshops, change management, leader/management styles, and more. The best part is that we built a backlog throughout the class, so now I have my task list to implement these great concepts into practice!
Reading "Mastering Marketing Agility" made the benefits of Agile clear -- and choosing AgileSherpas was the right decision. With their guidance, we'd summit the biggest challenges of implementing Agile marketing: moving away from the mantra of "how we've always done things" to more efficient, effective workflow management.
The experience was great. The course made us reflect on what we can do better and how we can do things better. I like that it's very interactive and fun. Our instructor had real mastery of the subject and delivered the course very well. Considering that we were different marketing groups in 1 company (coming from different countries and even different work structures), our instructor was able to piece things together and present her perspective in relation to the realities of our organization. It is a great way to start teaching teams to shift paradigms and get out of their comfort zones.
I had previously completed Certified Scrum Product Owner certification training, but this course was vital to my understanding of how to apply agile framework to my marketing work. The course leveraged case studies and group activities, combined with an informal lecture style that was both engaging and informative. I particularly appreciated that AgileSherpas take a flexible approach to scrum - the goal isn't to apply a framework rigidly, but to be thoughtful and informed as you concerned what will work best for your team and organization. Thanks for all of your support!
Our trainer did a great job in explaining Agility to our Online Customer Experience team. She gave us a good mix of theory, exercise and reflection. She called out misperceptions gently but clearly and was very appreciative towards the group. She was also ready to adapt to the language and marketing approach we use internally, which helped tremendously in bringing people on board with the new concepts. It was great working with her and AgileSherpas.
Agile Sherpas' Train the Trainer program was easily the best training experience I have had in a decade. The mix of activities, ability to immediately apply lessons, and customizations to our challenges enabled real skill building to occur. I saw growth in every single participant, myself included, from the Monday where we got started to the Friday where we concluded. I cannot wait to see the positive outcomes that will come from a renewed coach approach and improvements to my agile ceremonies, staff meetings, and facilitated workshops. The opportunities to level up as a result of what I learned are endless. I would recommend this course to anyone looking to collaborate with others to achieve success, personally and professionally.
Until I took the course, Agile felt mostly like conceptual buzzwords to me. But, the hands-on exercises helped me mentally take agile from theory to real-world application. So, I have even more excitement about applying agile ways of working to our marketing department to generate powerful outcomes for our customers and employees.
The Leading with Agility Course really helped to cement the leadership capabilities & values needed to enable agility and how we as leaders must embrace new roles in order to bring about change. Currently at the start of our Agile transformation, the course has provided me with both practical tools & frameworks, alongside the mindset required to guide the marketing department through this change. Would highly recommendour trainers and the course to my peers - their wisdom, knowledge and facilitation were second to none.
Our instructor was really great, and the course info helped me get a basic understanding of agile fundamentals to help me prepare as I move onto a new agile team
Our AgileSherpas coach was joining all of our ceremonies and helping us resolve situations right then and there. We worked very closely with them to establish the value of Agile, set up the new processes, and skill up the whole team in preparation for what was to come. Other training is more technical, whereas AgileSherpas leadership and team training was focused on marketing.
The Agile Fundamentals course helped shape and consolidate Agile marketing concepts in practical ways that I can apply to my role and organization. I would recommend this course to both marketing professionals and organisations embarking on an agile transformation journey
AgileSherpas helped us cut the time it took to scale Agile out to more parts of the marketing organization massively.
Our trainer was upbeat and engaging. Training in a methodology we're already employing can be a tough pill to swallow for employees who already have limited bandwidth, but this class was absolutely worth the time and effort. I have found each week that I'm referencing and applying lessons almost immediately following class, and, what's even better, the implementation of these strategies has been cumulative, where I've not cycled through them, but built upon them each week. Thank you for the thoughtful instruction and authentic conversation, I have come away with a new perspective on and understanding of Agile methodology.
This is an intensive 8 weeks of instructor-led training and our trainer did a wonderful job. Not only is the content comprehensive, but the sessions are interspersed with exercises to ensure we understand the practical application and the implication of what is taught. I cannot thank her enough as she tried to make all her sessions as inclusive as possible and ensured all of us grasped the concepts well.
Our coach guided me and my company on how to transform to Agile based on our current situation. He not only gave us advice, but also helped us to recognize our own problems. That is just great support as a coach.
The course was a great mix of concepts, practice, and action. The training was engaging and interactive. I certainly took some concepts away that will be put into practice. Thank you!
A highly recommended and extremely valuable for marketing and project management techniques. Our trainer was outstanding and took every opportunity to make the content real for my unique role. Sessions are to the point without drag-on. My deepest thanks for this insightful experience.
Agile Marketing Insights
Annual State of Agile Marketing Report
Get instant access to your full copy of the most recent Agile marketing data from the 8th Annual State of Agile Marketing Report!
The Agile Marketing Edge Podcast
Weekly insights on how to make Agile actually WORK for marketing teams, hosted by the Beyonce of Agile Marketing, Andrea Fryrear.
Agile Marketing Quick Start Guide
We boiled all our experience down into a quick start guide for those starting their journey with Agile marketing.
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Are Your Marketing Ops
Keeping Up?
Take our free Marketing Agility Assessment to find out where your biggest operational weaknesses lie, and where to lean into your strengths.
In just 10 minutes you'll get a holistic view across the 9 dimensions of agility: practices, mindset and culture, data, planning, leadership, people, teams, process, and customer centricity.