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10 Management Challenges of Modern Marketing Organizations

10 Management Challenges of Modern Marketing Organizations It sounds like a cliche at this point but it remains true: marketing is getting harder. Technologies like AI and new regulations around privacy are disrupting long-standing practices. At the same time, customer expectations are going up and up. For ...

marketing-analytics

10 Reasons to Invest in Agile Training

10 Reasons to Invest in Agile Training Making a decision to allocate budget for long term improvement can be a tough call. Of course, we know intuitively that investing in the future delivers exponential rewards. Be it buying a physical product that improves efficiency or putting dollars ...

marketing agility

11+1 Tips for Setting Your OKRs

11+1 Tips for Setting Your OKRs Established in the middle of the 1980s, the objectives and key results (OKRs) framework was developed as an antithesis to conventional goal-setting frameworks. Based on management by objective principles, Andy Grove at Intel and Gary Kennedy at ...