
How Will You Implement AI?
Marketers are being asked to improve efficiency and enhance our work with AI tools. But implementing them haphazardly can be worse than not adopting them at all.
AI-Powered Marketing Strategy & Execution:
Unlock faster, smarter marketing workflows with agility
You only have so much time to experiment with AI; make sure you're spending it on areas that can generate revenue and impact.
Marketers are being asked to improve efficiency and enhance our work with a litany of tools. But haphazardly implementing AI without aligning it to your strategy, data, technology, and operations is like strapping a jet engine to your bicycle. You might be able to say you're experimenting, but you're more likely to crash than to fly.
Done poorly, an AI implementation in marketing can actually introduce more waste and less efficiency. Fortunately, there's a better way.
In this 1.5 day, hands-on workshop, you'll explore new opportunities for streamlining execution, experimenting with confidence, and collaborating more effectively -- all thanks to the combination of AI capabilities and agile ways of working.
Developed and taught by the world's leading experts in marketing agility, this first-of-its-kind workshop teaches marketers the new skills that are critical for succeeding in our new world of constant change.
AI + agility = the new marketing superpower. Come learn it with us!
Attendees Will Leave the Workshop with:
Structured AI Business Case Template
to refine and use in their own organizations.
AI Ethics Checklist
to guide their AI marketing decisions in real-world situations.
Marketing AI Playbook Template
with recommended AI tools, workflows, and best practices for implementation.
Marketing AI Skills Map Template
to adapt for their teams.
AI Integration Guide
for implementing AI in daily workflows.
AI Experimentation & Rollout Toolkit
including: Hypothesis Statement Template, AI Rollout Planning Framework, Communication Strategy Checklist

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- Use AI to streamline strategy development, as well as campaign planning and execution
- Design disciplined experiments using a hypothesis statement, effective experiments, test-and-learn approaches, and fast feedback loops
- Automate content creation, audience insights, and reporting -- without putting brand standards or accuracy at risk
- Optimize marketing workflows to incorporate AI, plus increase speed and efficiency
- Enhance collaboration among human and AI-powered team members with agile-inspired techniques
- Adhere to internal rules about AI usage while still staying current with the technology
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✔ Marketing teams looking to boost efficiency with AI and improved ways of working
✔ Marketing managers who want their teams to remain competitive in the ever-changing climate of 2025
✔ Teams curious about agility + AI and how they work together -
🔹 We’re AI Practitioners, Not AI Theorists. We teach practical, hands-on AI applications, not technical development.
🔹 We Focus on AI for Marketers. Unlike generic AI workshops, we teach AI for marketing workflows—our niche expertise.
🔹 We Learn & Adapt Alongside You. AI is evolving fast, and we help teams integrate the latest without getting overwhelmed. -
As a special introductory price, each workshop is $19,500 for up to 20 attendees. (This low price won't last so book yours ASAP!)
This does not include travel costs for in-person delivery.
You may also add on monthly application support, in which your Sherpa supports you for 10 hours each month as you implement what you developed during the workshop.
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Please reach out to our teach through this form with any questions you have, and someone will get back to you ASAP!