Coaching for Agile Marketing Teams
No matter how good your map, you need real-time guidance on your Agile marketing journey. AgileSherpas’ extended coaching and consulting options keep a Sherpa by your side as you navigate the first 6-18 months of your ascent towards marketing agility.
Get guidance on your Agile journeyEmbrace the 70-20-10 Learning Model
Only 10% of adult learning takes place during a formal classroom setting. The remaining 90% happens while applying those lessons, and coaches help make sure that application happens consistently and continually.
20% Learning From Others
Coaching and mentoring helps put new concepts into practice, while also facilitating peer-to-peer learning among colleagues and communities of practice.
70% Learning from Experience
Coaches model effective behavior and create situational learning opportunities so marketers – and their leadership – can get hands-on experience with new ideas.
Choose the coaching approach that matches your agile journey stage
Pilot team coaching
When the first team or two is changing how they work, they need strong support from an experienced guide.
Leadership coaching
Leaders need to model shifts in mindset and behavior; coaches help make sure it happens.
Systems coaching
As the marketing function evolves over time, a systems coach monitors its health and plans its future.
Agile team coaching
No matter how experienced an agile team gets, they can benefit from an outsider’s perspective on their ways of working.
It was a great experience. I knew almost nothing about the topic when I entered, but our coach was able to bring me along with more experienced participants in a way that we all got something out of it. I'm grateful for the experience and look forward to taking it forward!
Our coach guided me and my company on how to transform to Agile based on our current situation. He not only gave us advice, but also helped us to recognize our own problems. That is just great support as a coach.
