Choosing
an Agile Trailhead

In Agile marketing, the methodology we choose to help us manage the day-to-day logistics of marketing is what we DO to support our larger goal of BEING Agile.

This guide explores how each major Agile methodology — Scrum, Kanban and Scrumban — functions on a real team, so you can make an informed choice and get started.

Here's a sneak peek of what's inside: 

✔ The two basic elements of Scrum for marketing: events and roles 

✔ How Kanban marketing teams limits the amount of work they do to become more productive 

✔ The hybrid Scrumban framework revolution that emerged to fill the gaps in both Scrum and Kanban 
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