8th Annual State of Agile Marketing Report 2025

About the Report

The 8th Annual State of Agile Marketing Report is published by AgileSherpas. The survey was fielded from December 2024 through February 2025 via email and social media from AgileSherpas as well as a panel of marketers. A total of 430 marketers participated, 63% of whom hold leadership roles, representing organizations across four continents. The report offers crucial insights for all marketing teams navigating 2025.

Helpful Resources

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4 Clear Steps for Building an AI Marketing Strategy With so many AI tools available and so many challenges around implementing them, marketers are struggling. Building an effective AI marketing strategy requires establishing an experimental culture, identifying your most important strategic goals, ...

strategy

5 min read

Deep Dive: The State of Agile Marketing in the Age of AI There have been years when I’ve sat down to write the Deep Dive into our annual report and struggled to find a place to focus. This is not one of those years. My main struggle in trying to take you through the data we collected and analyzed in 2024 ...

agile management

11 min read

How to Approach AI Marketing Training Effective AI implementation requires effective AI marketing training. We break down what that training looks like, the benefits it brings, the challenges you should be aware of, and how we’ve approached it here at AgileSherpas. We also answer some ...

strategy

8 min read